About the Study
Peridot - A consumer social app focused on real-world connections and community-driven matching.
Peridot needed a scalable way to acquire users quickly using competitor-adjacent discovery while maintaining clean delivery structure and realistic platform constraints. Deal Scale implemented a two-stream sourcing model, added deterministic qualification, applied social-first attribution for competitor leads, and executed controlled Instagram outbound from an aged account. The result is a repeatable acquisition loop with auditability, clear confidence tagging, and weekly delivery cadence that supports fast campaign launches.
Business Challenges
- 1
Needed rapid user acquisition without hiring a large outbound team
- 2
Wanted competitor-adjacent targeting (competitor surfaces) while staying within approved/public sourcing constraints
- 3
Required consistent outreach volume despite platform messaging limits and rate restrictions
- 4
Needed a workflow that could scale with predictable weekly delivery and measurable activation steps
- 5
Had to keep data structure clean for dedupe, segmentation, and downstream CRM/activation
Our Solutions
- 1
Two-stream sourcing strategy: Competitor Stream (competitor surfaces) + Creator Stream (public IG/TikTok follower surfaces)
- 2
Deterministic qualification layer (market match, distance estimate, disqualification reasons)
- 3
Social-first attribution + confidence tagging for competitor leads
- 4
Aged Instagram account outbound ops with controlled pacing + platform-safe constraints
- 5
Delivery batches + weekly rollups to measure coverage and output quality
Business Outcomes
10,000+ Users
Acquired in under a month
80% Discount
Compared to running ads
Repeatable System
Launch in other cities outside of Seattle in weeks, not months
Campaign Speed
Launch seasonal pushes faster
How It Works
Define Targeting + Streams
Lock targeting spec + volume plan
We align on market radius, demographic filters, exclusion rules, and two-stream inputs: Competitor Stream (competitor surfaces) + Creator Stream (public IG/TikTok follower surfaces).
Related Case Studies
See real success stories and ways to leverage Deal Scale to grow your business.
