About the Study
Bookt - A platform serving live event and nightlife organizers who needed to accelerate customer acquisition and validate outbound as a scalable growth channel.
Rather than relying on generic lead databases or off-the-shelf SaaS tools, we designed a custom lead generation engine aligned precisely with Bookt's ideal customer profile and sales motion. This wasn't a static list—it was a repeatable lead engine purpose-built for Bookt's growth motion. The pipeline filtered for revenue-relevant signal, not surface-level volume, ensuring sales time was spent closing, not sourcing. High-performing outbound isn't about buying lists—it's about engineering acquisition systems that align with how a business actually sells.
Business Challenges
- 1
Poor lead relevance from existing solutions that surfaced organizers not aligned with Bookt's core market (virtual events, low-intent hosts, non-commercial groups).
- 2
High manual effort spent identifying prospects instead of focusing on conversations and closing.
- 3
Unclear outbound signal - needed to confirm whether outbound could consistently reach organizers with real budgets and decision-making authority.
Our Solutions
- 1
Defined ICP & signal requirements: in-person live events only, commercial organizers (not hobbyists), nightlife and event-driven use cases, repeat operators with buying intent.
- 2
Engineered a custom pipeline that identified organizers actively running relevant events and structured data at the organization level.
- 3
Delivered leads in a clean, structured format optimized for immediate activation with clear segmentation and prioritization by relevance.
Business Outcomes
70% Close Rate (7/10 Deals)
From the initial outbound cycle, Bookt achieved a 70% close rate, validating that outbound could scale profitably with the right lead generation infrastructure.
Faster Engagement with Decision-Makers
Prospects immediately understood Bookt's value, reducing friction in the sales process and enabling higher-quality sales conversations.
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